QUESTION BANK

QUESTION BANK

All the questions below carry 10 marks each.

1.       What do you understand by Mission Statement? Discuss the elements of a Mission Statement in brief. (10)

2.       Explain the term Environment in relation to an organization. Also explain the factors of internal and external environment of an organization. (10)

3.       What is SWOT analysis? Also discuss its usefulness in an organization. (10)

4.       Explain the usefulness of SWOT Analysis in today’s competitive scenario. (10)

5.       Explain the dynamics of external environment (PESTLE ANALYSIS). (10)

6.       Explain grand strategy matrix, a tool for situational analysis with a neat pictographic presentation. (10)

7.       Discuss Boston consultancy Group (BCG) Matrix of corporate portfolio analysis with neat diagram. (10)

8.       Define Mission. Describe the components and importance of mission. (10)

9.       Explain in detail about adaptive search and intuition search. (10)

10.   What is the significance of expansion for an organization? Explain the various expansion strategies in detail.(10)

All the questions below carry 5 marks each.

1.       Explain Boston Consulting Group (BCG) Matrix. (5)

2.        What do you understand by corporate level strategies? Explain in brief difference between Expansion and Retrenchment strategy. (5)

3.        Discuss McKinsey’s 7S Framework. (5)

4.        Discuss Integration Strategy. Also discuss in brief types of Integration Strategies. (5)

5.       Explain SPACE Matrix. (5)

6.       What do you understand by Diversification Strategy? Also sight difference between Concentric and Conglomerate (unrelated) diversification. (5)

7.        What do you mean by Strategic Business Unit (SBU)? (5)

8.       Sight the difference between Backward Integration and Forward Integration. (5)

9.       Discuss the concept of external environment with relevant examples. (5)

10.   List and give a brief on the various approaches to developing strategies. (5)

11.   “The Seven-S frame work provides insight into an organisation’s working and help in formulating plans for improvement”. In the light of the statement, explain McKINSEY’s framework with the help of a diagram. (5)

12.   Discuss Boston Consultancy Group (BCG) matrix of corporate portfolio analysis. (5)

13.   Throw light on Internal Factor Evaluation matrix (IFE matrix) displaying a table of strength and weaknesses of an individual hotel property. (5)

14.   Draw a model for strategic review and evaluation. (5)

15.    How do policies play a vital role in the day-to-day operations of hotel industry? (5)

16.   Describe five expansion strategies adopted by companies, listing an example for each. (5)

17.   Explain BCG (Boston Consultancy Group) Matrix in detail with diagram. (5)

18.   Describe Competitive Profile Matrix in detail giving example from hospitality industry. (5)

19.   Discuss Mckinsey 7-S framework with the help of diagram and examples. (5)

20.   Explain SWOT analysis with special emphasis on P.E.S.T. analysis. (5)

21.   How do policies play a vital role in day-to-day operations of hospitality sector? (5)

22.    List the elements of a well drafted mission statement and give a brief discussion. (5)

23.   State the various approaches for developing strategies. (5)

24.   With the help of a neat diagram, explain McKinsey’s 7S framework in detail. (5)

25.   Explain Boston Consulting Group (BCG) Matrix. (5)

26.   What do you understand by corporate level strategies?(5)

27.    Explain in brief difference between Expansion and Retrenchment strategy. (5)

28.   Discuss McKinsey’s 7S Framework. (5)

29.   Discuss Integration Strategy. Also discuss in brief types of Integration Strategies.(5)

30.    Explain SPACE Matrix. (5)

31.    What do you understand by Diversification Strategy? Also sight difference between Concentric and Conglomerate (unrelated) diversification. (5)

32.   What do you mean by Strategic Business Unit (SBU)? (5)

33.    Sight the difference between Backward Integration and Forward Integration. (5)

WRITE SHORT NOTES ON THE FOLLOWING (2 ^1/2 MARKS EACH)

1.       Joint Venture

2.       Stability Strategy

3.       Liquidation

4.       Product Development

5.       Conglomerate diversification

6.       Forward integration

7.       Product development

8.       Market penetration

9.       Liquidation

10.    Divestiture

11.   PLC (Product Life Cycle)

12.   Retrenchment strategies

13.   Differentiate between the following

a.        Vision and Mission

b.      Merger and Takeover

c.       Autocratic and Democratic leadership

d.      Concentric and Conglomerate Diversification

14.   Importance of objectives

15.   SWOT analysis

16.   Leadership grid

17.   Diversification